Shonali Paul’s Insights On Cheap Vs Expensive Coffee

Ever wondered why some coffee costs more than others? Shonali Paul, founder of Paul John Indian Caffeine Company, sheds light on this in a recent feature. According to Shonali, the price of coffee often reflects the reputation of its origin. Coffee from regions with a history of high-quality practices and consistency tends to be pricier, as these areas have earned a reputation for their exceptional beans.

Coffee prices aren’t static—they fluctuate based on supply and demand. Shonali points out that this dynamic nature means you’ll see price changes frequently. The market conditions, including factors like weather and global demand, play a significant role in these variations. So, the next time you see a price change, you’ll know it’s all part of the coffee trade’s ebb and flow.

Freshness is another key factor in coffee quality. Shonali explains that the best taste comes from coffee consumed close to its roast date. After roasting, coffee beans need a rest period of 3 to 7 days to let out any negative gasses, which helps enhance flavor. This resting phase is crucial for achieving the perfect cup of coffee, making freshly roasted beans a true treat for your taste buds.