Shake It Up! Shonali Paul’s Guide On Disrupting Your Field

Our founder was featured in an interview with Authority Magazine, a platform that focuses on publishing detailed and captivating interviews with experts in various fields.

Embarking on a new venture is often fueled by passion, innovation, and a desire to fill a gap in the market. The journey for our founder began with a blend of personal experiences and a vision to introduce the world to the rich flavors of Indian coffee.

Freshly armed with an MBA degree, the path to entrepreneurship seemed inevitable. Having traveled the world around, Shonali noticed an absence of quality Indian coffee in the international market. Thus, the seed of an idea was planted—to redefine Indian coffee as a premium, sought-after brew on a global scale.

In this conversation about disruptive innovation, she highlights the unique proposition of Paul John Caffeine and what it brings to the table, challenges misconceptions and unveils the untapped potential of India’s coffee industry.

Reflecting on the role of women in entrepreneurship, Shonali discusses the challenges of navigating a male-dominated industry. Despite facing skepticism and gender biases, she remains undeterred, advocating for a shift towards inclusivity and recognition of women’s capabilities in driving meaningful change.

To guide her through the highs and lows of entrepreneurship, our founder shares a mantra that she has always lived by—”You miss 100% of the shots you don’t take.” It’s a reminder that courage and resilience pave the path to success, urging aspiring entrepreneurs to embrace uncertainty and seize every opportunity that comes their way.

This blog just briefly covered the main points of the interview. For an in-depth reading, you can click here.

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