Shake It Up! Shonali Paul’s Guide On Disrupting Your Field

Our founder was featured in an interview with Authority Magazine, a platform that focuses on publishing detailed and captivating interviews with experts in various fields.

Embarking on a new venture is often fueled by passion, innovation, and a desire to fill a gap in the market. The journey for our founder began with a blend of personal experiences and a vision to introduce the world to the rich flavors of Indian coffee.

Freshly armed with an MBA degree, the path to entrepreneurship seemed inevitable. Having traveled the world around, Shonali noticed an absence of quality Indian coffee in the international market. Thus, the seed of an idea was planted—to redefine Indian coffee as a premium, sought-after brew on a global scale.

In this conversation about disruptive innovation, she highlights the unique proposition of Paul John Caffeine and what it brings to the table, challenges misconceptions and unveils the untapped potential of India’s coffee industry.

Reflecting on the role of women in entrepreneurship, Shonali discusses the challenges of navigating a male-dominated industry. Despite facing skepticism and gender biases, she remains undeterred, advocating for a shift towards inclusivity and recognition of women’s capabilities in driving meaningful change.

To guide her through the highs and lows of entrepreneurship, our founder shares a mantra that she has always lived by—”You miss 100% of the shots you don’t take.” It’s a reminder that courage and resilience pave the path to success, urging aspiring entrepreneurs to embrace uncertainty and seize every opportunity that comes their way.


This blog just briefly covered the main points of the interview. For an in-depth reading, you can click here.

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CRAFTED BY PAUL JOHN CAFFEINE
Our go to everyday pick me up blend is a smooth, malty dark roast arabica bean with a touch of nuttiness for a good morning hug. This is a dark roast arabica blend.
Add to cart This product has multiple variants. The options may be chosen on the product page
CRAFTED BY PAUL JOHN CAFFEINE
Our signature espresso blend has notes of vanilla and brown sugar, giving it a creamy mouth feel. This is a medium roast arabica AAA bean variety..
Add to cart This product has multiple variants. The options may be chosen on the product page
CRAFTED BY PAUL JOHN CAFFEINE
The original coffee of India, the South Indian Filter Coffee, a house blend of arabica, robusta and chicory, perfectly blended to balance out the sweet and smoky giving you a rounded body and long finish. This is a dark roast blend of arabica, robusta and chicory, only available as ground coffee to perfectly blend everything
Add to cart This product has multiple variants. The options may be chosen on the product page

SHOP OUR BESTSELLERS

CRAFTED BY PAUL JOHN CAFFEINE
Our go to everyday pick me up blend is a smooth, malty dark roast arabica bean with a touch of nuttiness for a good morning hug. This is a dark roast arabica blend.
Add to cart This product has multiple variants. The options may be chosen on the product page
CRAFTED BY PAUL JOHN CAFFEINE
Our signature espresso blend has notes of vanilla and brown sugar, giving it a creamy mouth feel. This is a medium roast arabica AAA bean variety..
Add to cart This product has multiple variants. The options may be chosen on the product page
CRAFTED BY PAUL JOHN CAFFEINE
The original coffee of India, the South Indian Filter Coffee, a house blend of arabica, robusta and chicory, perfectly blended to balance out the sweet and smoky giving you a rounded body and long finish. This is a dark roast blend of arabica, robusta and chicory, only available as ground coffee to perfectly blend everything
Add to cart This product has multiple variants. The options may be chosen on the product page

Shake It Up! Shonali Paul’s Guide On Disrupting Your Field

Shake It Up! Shonali Paul’s Guide On Disrupting Your Field

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Coffee is not a beverage – it’s an experience. That is why we craft each blend to curate unique experiences that cater to every taste, mood, and occasion. From the foothill

F.A.Q.

How do I track my order?

To track your order, check your email for the shipping confirmation. We provide a tracking ID and link, allowing you to monitor your coffee’s journey from our roastery to your doorstep.

Orders typically ship within 1-2 business days. Standard delivery times range from 3-7 business days based on your location. During checkout, you can view the estimated delivery date.

If you’ve received an incorrect order, please contact our customer support at [email protected]. Alternatively, you can use our “Contact Us” form on the website. We’ll swiftly assist you in resolving the issue.

If you receive a damaged or inaccurately fulfilled order, we encourage you to promptly reach out to our customer service team. While we regret that we are unable to replace perishable items, we are committed to swiftly addressing any concerns within the initial 30 days of your purchase.

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